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Bangkok Naughty Boo: fans drawn to virtual influencer who is ‘forever young’ and scandal free

SCMP, 18 Nov 2021
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Bangkok Naughty Boo is one of a new generation of virtual influencers created by Thai fashion designer Adisak Jirasakkasem and his friends during Covid-19. The androgynous character has picked up a growing legion of fans in Thailand, and even a modelling contract from a leading agency. Interest in such online characters has grown along with attention to the “metaverse”, a term used to describe 3D virtual worlds found in video games and other forms of entertainment. Computer-generated pop stars created in Japan, China and Korea have helped pave the way for the rise of virtual “stars”, and a related industry some estimate will be worth US$13.8 billion by the end of 2021.

Related story:
Bangkok Naughty Boo among Asia’s virtual influencers revealing metaverse

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