Sunday, Nov 28, 2021
Focus on the big picture

Bangkok Naughty Boo: fans drawn to virtual influencer who is ‘forever young’ and scandal free

SCMP, 18 Nov 2021
Subscribe to our YouTube channel for free here:
https://sc.mp/subscribe-youtube

Bangkok Naughty Boo is one of a new generation of virtual influencers created by Thai fashion designer Adisak Jirasakkasem and his friends during Covid-19. The androgynous character has picked up a growing legion of fans in Thailand, and even a modelling contract from a leading agency. Interest in such online characters has grown along with attention to the “metaverse”, a term used to describe 3D virtual worlds found in video games and other forms of entertainment. Computer-generated pop stars created in Japan, China and Korea have helped pave the way for the rise of virtual “stars”, and a related industry some estimate will be worth US$13.8 billion by the end of 2021.

Related story:
Bangkok Naughty Boo among Asia’s virtual influencers revealing metaverse https://sc.mp/2yge

Support us:
https://subscribe.scmp.com

Follow us on:
Website: https://www.scmp.com
Facebook: https://facebook.com/scmp
Twitter: https://twitter.com/scmpnews
Instagram: https://instagram.com/scmpnews
Linkedin: https://www.linkedin.com/company/south-china-morning-post/

#scmp #Asia #Thailand
Related Articles