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Build blocks, not stereotypes: LEGO vows to make toys more gender-inclusive

CA, 13 Oct 2021
Toy industry giant LEGO is promising to lay out building blocks to break dated gender norms.

The company is vowing to be more gender-inclusive with its products, after finding most of its products perpetuate gender stereotypes, especially when it comes to targeting girls.

The company also funded a survey that found 76 per cent of parents would recommend LEGO for their sons - and only 24 per cent would recommend it to their daughters. Mike Drolet explains.

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