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China's internet celebrity economy is sailing abroad

CGTN, 22 Apr 2021
For more:
https://news.cgtn.com/news/2021-04-22/China-s-internet-celebrity-economy-is-sailing-abroad-ZEwvEB6aVG/index.html

Internet celebrity economy is on the rise. According to Forbes, in 2020 only, the top 10 YouTubers had a total income of $201 million. If advertising and consumption are included, the YouTubers have leveraged an industry that far exceeds this number. In China, the livestream e-commerce industry represents a trillion yuan market, and is increasingly enclosed by a complete industrial chain.

During the Boao Forum for Asia 2021, China's internet celebrity economy was among the topics discussed. CGTN's @itsAbby attended the session, finding out the leading internet celebrities are aiming bigger.

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