Wednesday, Jan 19, 2022
Focus on the big picture

‘Lunchtime facelift’: the latest beauty trend in image-conscious China

SCMP, 11 Jan 2022
Subscribe to our YouTube channel for free here:
https://sc.mp/subscribe-youtube

As the Chinese government targets cosmetic surgery as part of a campaign to “purify” social values, so-called micro-procedures such as fillers, laser skin treatments and “thread lifts” are growing in popularity. Costing a fraction of traditional plastic surgery, the cosmetic procedures are also seen as less invasive. They are all the rage among mainland consumers who turn to surgically enhanced looks to better their prospects in the job market and on social media. But with Beijing banning advertisements that cause “appearance anxiety,” are micro-procedures just the same problem with a fresh face?

Related story:
In China, beauty is only skin deep in the ‘micro-procedure’ craze https://sc.mp/t50t

Support us:
https://subscribe.scmp.com

Follow us on:
Website: https://www.scmp.com
Facebook: https://facebook.com/scmp
Twitter: https://twitter.com/scmpnews
Instagram: https://instagram.com/scmpnews
Linkedin: https://www.linkedin.com/company/south-china-morning-post/

#scmp #Economy #cosmetics
Related Articles