‘Lunchtime facelift’: the latest beauty trend in image-conscious China
SCMP, 11 Jan 2022
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As the Chinese government targets cosmetic surgery as part of a campaign to “purify” social values, so-called micro-procedures such as fillers, laser skin treatments and “thread lifts” are growing in popularity. Costing a fraction of traditional plastic surgery, the cosmetic procedures are also seen as less invasive. They are all the rage among mainland consumers who turn to surgically enhanced looks to better their prospects in the job market and on social media. But with Beijing banning advertisements that cause “appearance anxiety,” are micro-procedures just the same problem with a fresh face?
In China, beauty is only skin deep in the ‘micro-procedure’ craze https://sc.mp/t50t
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