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Buyer beware: "Shrinkflation" can be hard to spot

CA, 14 Jul 2021
"Shrinkflation" can be considered inflation's sneaky cousin, with the sticker price of the item staying the same but you're actually paying more for less product.

According to food experts, the price of raw goods like meat, canola, wheat and corn are up and manufacturers manage that by either increasing prices or downsizing how much customers get.

As Anne Gaviola explains, it's become difficult for people to literally compare apples to apples and is not a simple calculation when making your budget.

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